Strengths of Southwest:
· Corporate environment
· Low cost structure
Weaknesses
· Only fly to limited destinations within the US, although they are continually expanding
· Smaller than other airlines
Opportunities
· Expand to global destinations
Threats
· Economic conditions
· Other airlines merging
I love Southwest. It's normally all I fly. They fly to most of big cities and like you said they are constantly expanding. I don't mind going straight to the Southwest website to book my flight or on the app on my IPhone. I don't have to mess with Travelocity, Orbitz, etc. because I know they are the cheapest!
ReplyDeleteI was glad to see Southwest start flying to Panama City Beach this year. The Florida panhandle was not an area that was served by Southwest and with that area being such a large tourist destination, expecially during spring break, that market can be a huge opportunity for Southwest. I have noticed that the pricing has not been as low as some of their other Florida destinations. But maybe pricing to Panama City Beach will go down soon.
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