Southwest will donate one dollar for every person that "checks in" at any airport that Southwest serves. The donations will go to the make a wish foundation. I think that this is a wonderful organization. And it is also great for companies to give back to the community. It may not directly boost sales but it boosts their reputation.
For full article:
http://www.southwest.com/about_swa/press/prindex.html
This humanitarian effort is also a great marketing/advertising tool. No matter what an individuals belief system or political stance, people always seem to rally around a child's needs. I've always liked SW and this announcement makes me glad that I fly that airline.
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