Low Cost Strategy

Southwest employs a low cost strategy. The main way that it keeps its costs and prices low is by using a point to point service. Traditional airlines use a hub and spoke service, which is where they fly to a main location and then to their destination. By using a point to point service, Southwest makes short but direct flights; although in recent years they have been flying more long distance flights.

Introduction

The company that I have chosen is Southwest Airlines. I have always found this to be an interesting company. I actually flew for the first time on my honeymoon and it was with Southwest. I hope to inform you about Southwest throughout the semester. I will be posting more information later today.